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When trying to promote your business or cause, building a website and getting traffic from search engines can be a great way to approach the process. In the past, you may have relied on specific techniques to help you get ranked in the search engines and get free traffic. Google has been at the forefront of the search engine industry for several years now. They have revolutionized the way that search engines find content for their searchers. In the last year, Google has made two big changes to its algorithm known as