The Best Free SEO Tools
Answer The Public
Answer the Public fetches Google autocomplete queries in bulk and divides them into various lists. That’s very useful for uncovering the questions people are asking in Google. And best of all, it’s free to use… with limitations. Tools like Soovle, Keyword Shitter, and Keywordtool.io do much the same thing.
Ahrefs’ Free Backlink Checker
Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page for free. It also unveils the five most linked‐to pages, most common anchor texts, and the total number of backlinks and referring domains. You’ll also see our proprietary Domain Rating (DR) and URL Rating (UR) scores there too. It’s powered by the same industry‐leading database as our premium version. Some stats:
- 16 TRILLION known links;
- 176 MILLION unique domains;
- 6 BILLION pages crawled each day
Our backlink index is updated with fresh data every 15 minutes so that you can seize new link opportunities immediately.
Beam Us Up
Beam Us Up is a free SEO crawler. It’s a great alternative to Screaming Frog. However, it’s only available for Windows.
If you’re a Mac user, don’t forget that Screaming Frog will crawl up to 500 web pages for free (with limited functionality).
Google Keyword Planner
Google makes some of the best free SEO tools. Period.
- Find and research keywords with Keyword Planner.
- Identify trends with, um, Trends.
- Uncover and fix technical and on‐page issues with Search Console.
- Analyze how many people are visiting your website, who they are, and where they come from with Analytics.
- Gather, process, and analyze all kinds of SEO data with Sheets.
- Check how fast your site loads with Pagespeed Insights.
If you’re new to SEO, you should start with these tools before looking at any others.
Don’t forget that there are other great tools in these categories, such as Bing Webmaster Tools (Bing’s equivalent of Google Search Console) and Yandex Metricana (analytics tool).
Site Checker
SiteChecker SEO Tool
This web page analyzer breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view.
Where appropriate, a pass (green tick) or fail (red cross) icon will be displayed for each section of the report. Question marks indicate areas that cannot be scored and need further human interaction.
WordPress SEO Framework Plugin
The SEO Framework is a reliable, accessible, unbranded, fully automated, and rigorously optimized SEO plugin for your website.
Without ads, distractions, and nonsensical functionality, this plugin delivers a time-saving SEO solution that truly helps your website rank.
